One of the questions I get asked quite frequently is “How to Become a Beauty Blogger?” In this article I will explain the process simply and easily, as well as supply you with links for affiliate posts and choosing the right keywords to get you ranked higher in Google page rank. If you’re interested in learning more, please continue reading.
How to Become a Beauty Blogger
The first step is setting up a domain. Choose a domain name that matches the niche and audience you’re trying to reach, then move forward from there. When I first started, I chose a free site through WordPress blogs. I highly recommend this route because you learn the fundamentals and exactly what it takes to start writing very quickly. You can navigate the website, learn how to post pictures, and add “tags” when it’s time to post your articles. This also gives you a general idea of whether or not beauty blogging is right for you. Some people lose interest very quickly, others fall in love, so going free is always the best option.
Beauty Blogging is not always about choosing the most expensive products right at first. Sure, the newer high-end products are usually hyped-up most, but viewership always decreases rather quickly. Not to mention the fact that your wallet will hate you. Brands release new products all the time and unless they are sending you PR products for free (more on that below) you will burn out financially. Start with products that you already own, are worth the money 100%, and keep it relatively inexpensive. Not everyone can afford Tom Ford, Dior, or Givenchy, especially with drugstore dupes out there. Drugstore brands generally get more hits and more viewers because they are affordable and budget friendly.
When choosing photos to post, you want to put your best face forward. I have been guilty of uploading sub-par photos many times, especially when I first started this blog in 2009. You want photos that display a clear message of what you’re trying to say in the article. If writing a lipstick review, show it in a dynamic, eye-catching photo. iPhone’s and other smart phones work great for this and easily be edited using editing apps. There are millions of free apps out there, go with those when first starting out. Always keep the photo true-to-color and finish. In other words, if a foundation you’re reviewing is clumpy and exposes pores and fine lines, show it! Those details matter because it is YOU reviewing the product. Keep it real. Honesty will get your further and more viewership because people will value your opinion.
Choose keywords and article topics that you would be interested in reading about. Do research on the subject and study ways that would help rank your articles to be easily found when searched in search engines, like Google. Post your articles on your social media sites, brand social media sites, and “ping” your blog after every new post, so that search engines and brands can find it. Add links and hashtags to your articles and give props to other bloggers that you enjoy reading. You never know when they take notice and do the same for you.
Adding monetization to your site is a must, unless you’re doing this as a hobby. I review makeup products to make a living, so I want to monetize as much as possible. It isn’t always lucrative, but the more viewers and subscribers you acquire, the more they will click affiliate links. I use Amazon affiliate, Linkshare.com, and CJ.com, as well as smaller individual and Indie brands that aren’t controlled by “big business.” Makeup Geek has an affiliate program by themselves, as well as BH cosmetics. Choose brands to connect with that you know you like, have used for a while, and can vouch for their business practices. Otherwise, you’re not being honest and readers will pick up on that. If you are giving rave reviews and a reader clicks the Amazon link that has overwhelmingly negative ratings, something is up, and that reader will not return.
Quickly, I want to address the “free products” question. From time to time, bloggers, like myself, will get contacted to review products for free. When this happens, you MUST disclose it. It matters. In a consumers mindset, free products equals automatic fake reviews. Unfortunately, that happens rather frequently. Connect with websites, like Brandbacker and BlogonBrands, that connect bloggers and brands for review purposes. Bloggers like Musings of a Muse, Makeup and Beauty Blog, and Temptalia have stayed true to themselves and still get a ton of free PR. The process takes time, dedication, and a lot of hard work to acquire that level of success.
Finally, for the last several years, brands have targeted YouTube personalities 10-fold over bloggers. A pretty face is essentially all you need to be a YouTube celebrity in a short amount of time. That trend is going to end and YouTube beauty gurus will find themselves in a hard place with no backup plan. I sincerely believe that YouTube is on the decline (hence the YouTube subscriber scandal) and bloggers will again have their day in the sun. I hope this article answered your questions on How to Become a Beauty Blogger. If you have anything to add or additional questions, please contact me. So now, get out there and start writing!