Wet n Wild Photo Focus Foundation
Wet n Wild Photo Focus Foundation

We’re testing out another hugely hyped foundation from your favorite gurus on YouTube. The Wet n Wild Photo Focus Foundation is getting cleaned off the shelves by makeup enthusiast (aren’t we all) with the promise of high-end results from a $5.99 drugstore product. There are 20 shades to choose from and you get 1 fluid oz. I put this foundation through the ringer and am ready to give my final thoughts on the foundation. Interested in hearing more? Continue reading below.

Wet n Wild Photo Focus Foundation Review

Since the Wet n Wild Photo Focus Foundation launched, it has been a huge topic on social media. I tried for nearly a week to get my hands on this foundation, finally locating it in a sketchy CVS. They only had 1 shade available and it was a few shades lighter than my natural skin tone. This happens from time to time and I usually just bronze the hell out of my skin to compensate. No biggie. Once I got the foundation home and opened, I was immediately struck with the strong, familiar scent of acrylic paint. Like, Hobby Lobby paint.

Wet n Wild Photo Focus Foundation

It has a flat, spatula applicator for applying directly to the face, sponge, brush, or likewise. I tried one side with a sponge (and took the terrible pic below – don’t judge) and the other with a kabuki brush. I immediately preferred the look of the foundation when applied with my sponge. The brush side was extremely streaky and clung to dry patches. It provided medium coverage and a demi-matte finish. I have dry/combo skin and usually don’t care for matte foundations, but this one isn’t bad. I applied the rest of my makeup, took a good, judgmental look at myself, and was pleased with the results.

Wet n Wild Photo Focus Foundation

With my full face complete, I did some chores, went walking, ran some errands, then gave myself a once-over. The foundation still looked great! There was no settlement into fine lines or pores. I struggle with seasonal allergies, so the foundation was gone around my nose, but that is normal for this time of year.

Overall, I am impressed with the Wet n Wild Photo Focus Foundation for the price. I tried it 6 consecutive days in a row and each day had similar results. I’m not crazy about the finish, but that’s just my preference and can’t hold it against the product’s performance. It looked great in daylight, as well as with flash photography. Sponge application provided optimal results, so if you do try this foundation, please keep that in mind.

So, is the foundation worth the hype? Yes and No. If you prefer a demi-matte finish and medium coverage foundation, I would definitely give this foundation a second look. If you have very dry skin, I would look elsewhere. Thanks for reading my Wet n Wild Photo Focus Foundation Review!

Daily Nuggets:

  1. I have never been a coffee drinker. It always gave me headaches and jitters. A few months ago, I decided to try it again with almond milk and now I’m hooked.
  2. My husband and I both lost our vehicles in a flood last August. I now am driving a car that my uncle generously donated to us.
  3. Random beauty fact: Coco Chanel popularized tanning. It was seen as “lower class” until then.


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